Getting the balance between helping your members and representing their profession, whilst meeting financial targets (and keeping to often tight budgets), is complex. Therefore, we will take great care to understand your organisation’s issues, goals and stakeholders and their interrelated dependencies.
We’ll deliver focused marketing solutions to help you improve your membership, leading to greater membership retention and growth. This includes:
- Ensuring your website and digital presence generates increased membership engagement whilst positioning you as knowledge leaders
- Interpret your organisational objectives into an effective marketing plan that delivers within your resources and budget
- Creating a data strategy to give you better understanding of your current membership, improve service and identify new opportunities
- Understanding which social media channels you should – and shouldn’t – be using for engaging with your sector and raising your profile
- Helping you identify ways to increase your membership penetration