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Platform Gurus -
Messaging & Marketing / Sales Plan

Platform Gurus is a software platform development company that removes risk and reduces cost while keeping quality to a maximum.

The Challenge

Platform Gurus recently were launching and wanted to sharpen their messaging including proven unique selling points.
They also needed a Marketing / Sales Plan, with a focus on how to build their customer pipeline through direct engagement with start-up CEOs and business networks.


Articulate Unique Selling Points – whilst explaining the customer experience in a simple graphic (see below)

Revised homepage – focusing on their unique process and benefits

Client case study – interviewed their client and created a long and short case study

Articles – ideas and sequence for the team to write

Video explainer script – collaborated with the team to develop this

Marketing / Sales Plan

Marketing / Sales Plan to provide an agreed ‘line of sight’ on which mix of tactics to use to achieve the business objectives, including:-

  • Direct approaches to start up CEOs
  • Networks and thought leaders to engage with and how best to do so
  • Targeting guidance and email copy template for sales team
  • Hashtag analysis of competitors

Customer Experience including USPs

Video Explainer Script

Messaging for Homepage

Platform gurus homepage

Agile Rose did an excellent job of delivering on our requirements of defining a Marketing Strategy, overall messaging, a case study and more.

They conducted an extremely thorough workshop which fully extracted our requirements and the information they needed to create all the deliverables.

They went over and above and we ended up with everything we needed to be able to execute our complete Marketing Strategy.

Friendly, professional, pro-active and extremely capable. Highly recommended!

Stuart Prestedge, Co-Founder, Platform Gurus