Chartered Institute of Highways & Transportation – Marketing Plan for new online learning platform
CIHT is a respected, chartered professional body that provides transportation professionals with recognition, support and business insights through access to information, intelligence, training and qualifications that they need to accelerate their careers and influence the future of the sector.
Marketing / Communications Plan for CIHT Learn including:-
- Messaging kit
- ‘Elevator Pitch’
- PowerPoint explainer deck with proof points
- One-page CIHT Learn Brief for Regions
- Internet page
- Emails to announce it’s coming and launch
- Social Media posts x 5 – ideas on posts and images
- Stakeholder segments with related key messages, calls to action and channels to use
- Activity timetable
- List of Marketing assets
- Competitor Analysis to help create distinctive messages
Also we created storyboards for 3 'explainer' videos
Ben from Agile Rose ran an excellent Discovery Workshop with our CIHT Learn team and this really helped us all focus on what we needed to do to successfully launch it.
He also spoke to individual stakeholders including our CEO, which drew out key insights for the Marketing.
From his competitor insights, to the Marketing Plan he created to tactical support on Social Media and explainer videos, Ben’s support has been invaluable.
CIHT Learn is gaining traction since launch and we are getting very positive feedback