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iProov -
Delivering a new B2B website

iProov are a tech start-up who delivers award-winning online biometric authentication protecting users on any device, anytime, anywhere. Applications include onboarding, ID verification, border control, strong customer authentication and access control.

The Challenge

iProov needed a new website for RSA, a key international trade show in America, to be ready in 4 weeks. They wanted this to also create a shift in their overall positioning, to make them look less ‘traditional tech’ and more innovative and thought-leading. Further, to be distinctive in the market place.

From here

We delivered

  • Strategy: we realised that all of their competitors used exactly the same photographic imagery to demonstrate the taking of a selfie for authentication. One of our insights was to create a new strategic concept – that taking a selfie was as simple as looking down at one’s phone. This insight informed the rest of the work we did, as outlined below.
  • Website:
    • Website creative & design & templates
    • Brand new website
  • Branding:
    • New brand direction to create a more contemporary, market-appropriate look and feel.
    • Original photography.
  • Refined messaging and copy with greater focus on prospects’ needs
  • Project management to ensure smooth delivery

To here

Great working with Agile Rose team - we're really pleased with the website - thank you!

Veronica Monte, Digital Manager