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Developing Markets Associates (DMA) -
creating & delivering a B2B social media strategy

DMA ‘helps money flow into the world’s emerging economies’ through a number of vehicles including investment summits for sovereign governments, through reducing the costs of international remittances and through deepening financial inclusion in emerging economies.

The Challenge

“Due to restructuring, we needed someone to ‘steady the ship’ and maintain our social media strategy. Agile Rose quickly understood what we needed and became a valuable part of our marketing efforts.”

We delivered

Social Media: we run their Twitter and LinkedIn social media channels.

“Agile Rose have taken us from a static social media following to:-

Twitter

  • 120% increase in our corporate followers
  • 70% increase in my personal followers

LinkedIn

  • 28% increase in our corporate followers
  • 70% increase in followers to my personal account

We also provided

  • Insights: research on new groups of potential Delegates to engage and ideas on new influencers, including entrepreneurs, to follow.
  • Campaigns:
    • Hashtag strategy to help raise our profile.
    • Promotion of our Forums before, during and after our events, helping us to demonstrate to the UK Embassy teams how we help promote them.
    • Promotion on relevant LinkedIn groups.
    • Media liaison with platforms such as the Financial Times, Thomson-Reuters, Bloomberg to create coverage of the events and interviews with key Delegates such as Prime Ministers.
  • Strategy: ideas on how DMA could evolve into new markets and opportunities.

They just got on with it, revitalising our social media, leaving me and my team to focus on our Forums and other activities.

We trust them, and could not ask for more from their work.

Atam Sandu, CEO