I am a marketing specialist who looks at everything through a commercial lens. I help ambitious company owners and CEOs by becoming a part-time executive addition to in-house staff, bringing a market-based perspective to solidify strategy and manage implementation.
Key skills and Experience
- Strategic marketing: formulating or refining your market strategy including branding, positioning, pricing, segmentation, profiling, targeting, user journey design and routes to market.
- Operational marketing: develop powerful marketing messages and manage their distribution channels including copywriting, planning, scheduling, execution, monitoring & control, analysis, testing, recalibrating and reporting.
- Tactical marketing: tactful and effective stakeholder management and adept at leveraging technology and innovation.
- Creative marketing: web design, artwork development for print and online, content development, copywriting for web and print.
I have 21 years marketing experience, impeccable project management skills, extensive digital marketing expertise and I am trilingual: English / French / Arabic.